Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President – shares how entrepreneurs can do thisContinue reading “Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen”
Category Archives: Strategy and execution
Episode 34: How to develop strategy as an entrepreneur
Strategy for entrepreneurs is more critical than the product/service that they offer. Strategy is about creating a plan to win right at the beginning of starting your business. In this episode, I talk about how Entrepreneurial Orientation is useful for entrepreneurs as a strategy. Stay tuned as this is a series. I also suggest toolsContinue reading “Episode 34: How to develop strategy as an entrepreneur”
Episode 24: How to be a great thinker in business – metacognition
Have you ever admired how classical great entrepreneurs like Elon Musk, or Bill Gates are able to think about various issues in a way that is above average? Metacognition – or thinking about thinking – is a higher way of thinking that allows you to be conscious, self-aware and see issues from different angles. InContinue reading “Episode 24: How to be a great thinker in business – metacognition”
Episode 23: How to lead, manage strategy, and execute, with Dr. Alex Granger
Entrepreneurs are often building the plane, cleaning it, and flying it all at once. They must plan and execute their strategies all at the same time. How do they become excellent at leading themselves and their teams without losing sight of their vision? I am joined by Dr. Alex Granger – a global speaker andContinue reading “Episode 23: How to lead, manage strategy, and execute, with Dr. Alex Granger”
Wellness for Entrepreneurs 