Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President – shares how entrepreneurs can do this in this episode.

This episode is part of our strategy for entrepreneurs series.

You may listen here:

Episode 34: How to develop strategy as an entrepreneur

Strategy for entrepreneurs is more critical than the product/service that they offer. Strategy is about creating a plan to win right at the beginning of starting your business. In this episode, I talk about how Entrepreneurial Orientation is useful for entrepreneurs as a strategy. Stay tuned as this is a series. I also suggest tools that entrepreneurs can use to help develop their strategies in their businesses.

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I hope you find it useful. Stay tuned for more on this series.

Episode 33: How to deal with burnout as an entrepreneur

Entrepreneurs face a high risk of burnout due to their passion, uncertain environments, and conflicting demands. But the “hustle-culture” has promoted an inability to recognize burnout in entrepreneurs. This episode helps entrepreneurs to recognize burnout and recommends strategies for coping. 

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You may watch here:

Episode 32: Dealing with the fear of failure in business, with Didier Mbayo

Failure is such a natural part of business and entrepreneurship. Yet, there are so many people who do not start businesses because they have fear. In this episode, I am joined by personal and leadership coach, Didier Mbayo. Didier is a certified coach from the John Maxwell Academy.

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Our conversation focuses on the mindset required to overcome the different types of failure entrepreneurs face including the fear of shame and embarrassment. This episode is brought to you in collaboration with Eagle Wings Consultancy, a Pan-African partnerships agency.

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Episode 31: Finding opportunity in the tourism sector, with Robyn Christie

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The travel and tourism industry has been one of the hardest-hit and disrupted by recent changes that happened over the last year and a half. For entrepreneurs in the travel and tourism industry, it is time to take stock of these changes and find opportunities to grow your business! Robyn Christie shares how you can do this, and the mindset required to make the necessary shifts!

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Podcasts – Episode 31: Finding opportunity in the tourism sector, with Robyn Christie

Robyn is a thought leader in the travel and tourism industry. She is a former CEO of many industry-leading organizations. This episode is brought to you in collaboration with Eagle Wings Consultancy, a Pan-African partnerships agency.

Episode 30: How to build the mindset to disrupt yourself, with Nicky Verd

Nicky Verd is the author of “Disrupt yourself or be Disrupted” – a book about how disruption is not only happening to businesses, but also to individuals.  In this episode, we speak about the mindset required for you to assess your skills, your business, and to be proactive in responding to the disruption brought about by technology, and our new world.

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You may watch the episode here:

Podcasts – Episode 30: How to build the mindset to disrupt yourself

Episode 29: Balancing family and identity as an entrepreneur

In this episode, Edzai Zvobwo and I speak about how to navigate family as an entrepreneur and how to design synergies and boundaries that help you thrive in your entrepreneurship journey. We talk about the importance of maintaining balance such that you stay centred while navigating the challenges of growing and starting a business. Edzai is the founder and Chief Genius of MathsGee.com.

You may listen to our conversation here:

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What a fantastic season so far!

We’ve had incredible guests who have igniting our entrepreneurial minds this season! I look forward to sharing more conversations with these world-changers over the next few weeks. We will be releasing new episodes every 2nd week.

Please feel free to listen to all the episodes so far in Season 2 here:

Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen Wellness for Entrepreneurs

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President –  shares how entrepreneurs can do this in this episode. This episode is part of our strategy for entrepreneurs series.
  1. Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen
  2. Episode 34: How to develop Strategy as an Entrepreneur
  3. Episode 33: How to deal with burnout as an entrepreneur
  4. Episode 32: Dealing with the fear of failure in business, with Didier Mbayo
  5. Episode 31: Finding opportunity in the tourism sector, with Robyn Christie

Episode 28: Your identity as an entrepreneur – “Who am I?”

Entrepreneurs push boundaries and colour outside the lines. They are often misunderstood. In this episode, I speak about how you can maintain your distinct identity as an entrepreneur while designing a life for yourself that provides you with both comfort and strength to continue colouring outside the lines.

You may listen here:

https://wellness4entrepreneurs.buzzsprout.com/1289792/8469345-episode-28-your-identity-as-an-entrepreneur-who-am-i

See all other episodes here.

Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen Wellness for Entrepreneurs

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President –  shares how entrepreneurs can do this in this episode. This episode is part of our strategy for entrepreneurs series.
  1. Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen
  2. Episode 34: How to develop Strategy as an Entrepreneur
  3. Episode 33: How to deal with burnout as an entrepreneur
  4. Episode 32: Dealing with the fear of failure in business, with Didier Mbayo
  5. Episode 31: Finding opportunity in the tourism sector, with Robyn Christie

You will hear about how human beings define their identities and the psychological needs that accompany those identities and how entrepreneurs can optimise these contrasting needs to maintain their uniqueness.

You may watch the video here: https://wellness4entrepreneurs.com/podcasts-episode-28-your-identity-as-an-entrepreneur-who-am-i/

I hope you find the episode useful. Love and light. 🙂