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Wellness for Entrepreneurs

A podcast and blog where we have meaningful conversations with founders.

Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen Wellness for Entrepreneurs

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President –¬† shares how entrepreneurs can do this in this episode.¬†This episode is part of our strategy for entrepreneurs series.
  1. Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen
  2. Episode 34: How to develop Strategy as an Entrepreneur
  3. Episode 33: How to deal with burnout as an entrepreneur
  4. Episode 32: Dealing with the fear of failure in business, with Didier Mbayo
  5. Episode 31: Finding opportunity in the tourism sector, with Robyn Christie

About us

Wellness for entrepreneurs is a space for founders and their teams to share how they make sense of the world in identifying new ideas and opportunities. It is also about how they manage their overall wellness while creating new ventures.

About the host and author

Mmathebe Zvobwo

I’m Mmathebe the founder and host of Wellness for Entrepreneurs podcasts and blog. I have 10 years experience in investing in entrepreneurs and working with founders. I am a finance professional and hold a Masters degree in entrepreneurship and new venture creation. My hope for these podcasts are for entrepreneurs to find a space where they can find resonance on firstly how they think differently from others and secondly, how managing their wellness is a crucial part of entrepreneurial success.

Featured Podcast series: Season 2 Trailer

Season 2 is all about exploring different facets of how entrepreneurs think. It is to bring consciousness to your days as you go about building your business. We have loads of exciting guests to help you do this! Listen to find out more! 

What People Say

These series of podcasts have been the most useful way for us to recharge our energy as we further shape our business.

William & Megan James

Coaching and courses

We host a variety of courses focused on founders and their teams that help them navigate new venture creation.

Building strong entrepreneurial teams

In thhis course you will assess your founding team and understand how it can build entrepreneurial knowledge systems that propel your new venture’s progress.

Personal entrepreneurial development

Whether you are at the nascent stage or raising new funding for your venture, this course will focus on developing your core strengths and managing fear related to each stage of your venture.

Evaluating opportunities for new ventures or pivoting

This course focuses on your mindset and understanding your mental models that ultimately determine which opportunities you are likely to pursue.