Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen – a marketing expert, Ph.D., and Vice President – shares how entrepreneurs can do this in this episode.

This episode is part of our strategy for entrepreneurs series.

You may listen here:

Published by Mmathebe Zvobwo

I am a finance professional and a qualified Chartered Accountant. I am experienced in funding startups and developing entrepreneurs. I am also an experienced Executive in finance and Enterprise and Supplier Development with a demonstrated history of working in the retail, financial services, and technology industries. I am skilled in Strategy development, innovation management, building business models using emerging technologies, Investment Analysis, Internal Audit, Analytical Skills, Management, and Financial Accounting. I am also a strong business development professional with a Master of Management focused in Entrepreneurship and New Venture Creation.

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